Salesforce Lead Management
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The article today in AMOnline by Daniel Attwood further reinforces the evidence that we are find in the franchised dealer network today.

If you have not read the article yet it summarises a Europe wide survey of enquirers to motor dealerships for test drives via the manufacturer website. The article reports on the startling results where even the best brand could only produce a 57% response rate to a test drive request.

Normally we would greet this news with shock or surprise, but not anymore. The nature of our business means that team here at motortradesolutions.net are regularly in car, van and motorcycle dealerships across the UK for meetings, training, presentations etc. When we get together we all remark on how hard it is to get a member of staff to make eye contact, let alone say hello and attempt to give us any sort of greeting.

We also see the enquiries that our marketing produces and see the opportunities missed by poor sales process or even just the way that enquiry is handled.

Our business is all about generating enquiries for our clients whether this be through a website we have built and designed for them or to compliment their existing activity through email marketing or social media networking. The job of 'selling' the car is the responsibility of the dealership and we cannot influence that. Until now...

Having recognised that there is a need to see this process all the way through, motortradesolutions.net now have developed a suite of innovative packages that can help dealers ensure that they are maximising every enquiry that they get. This can be in the form of on site sales training and performance coaching right through to Customer Relationship Management (CRM) electronic back-up systems and industry leading mystery shopping (video, telephone and email).

One-on-one performance coaching for both sales people and management is very powerful and because it is tailored to the needs of the individual it has brought rapid results without the need for off-site training facilities or hotel expenses.

Motor Trade Solutions have a range of options that can be tailored to your needs and budget, meaning that we can provide expertise in marketing to provide enquiries right through to managing those leads and making the sale. For an initial discussion to find out more and see if we can help please call us on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808

The article in AM Online can be be seen here>>>

Trick or Treat Campaign for Used Honda isn't so scary.

Barretts Honda continue to have success with email marketing from motortradesolutions.net

The management of Barretts Honda in Canterbury, Kent asked motortradesolutions.net (MTS.net) to come up with a campaign that would beef-up used car turnover in October 2009. The incentive was a 3 year breakdown warranty instead of the usual 12 months.

The design team eventually came up with the 'Trick or Treat' campaign as Halloween was fast approaching and produced graphic design for both the emailer and the direct mail postcard.

The click-through page was the used Honda section of the Barretts Group website. The MTS.net stocklisting system was adapted and a special page produced to just show used Honda stock. This allowed visitors to learn about other products supplied by the Barretts Motor Group.

At time of writing the campaign is still ongoing and the direct mail piece has not yet gone out, but we are pleased to report that after the first weekend 3 used Honda cars have been sold as a direct result of this initiative.

Best of all the 3 cars have been to conquest customers that were contacted from an email list that the management of Barretts Honda had purchased separately, bringing new customers into the company.

If you would like the team at motortradesolutions.net to help you with your email marketing then please call us on 0845 658 6880 or use our enquiry form.

The team at motortradesolutions.net are dedicated to helping you succeed. The costs are low compared to press and print advertising and you can react quickly. So start to make a real impact on your business and give us a try today.

A new strategic marketing company has been created for the UK Motor Industry called motortradesolutions.net (MTS.net) which is part of the Studio808 Group of Companies. MTS.net will provide outsourced marketing support car dealerships, motor manufacturers as well as motorcycle dealers, van and truck suppliers and to new and growing businesses in this sector.

The company has been set up as the result of the increasing Motor Industry business that Studio808 had been attracting. James Thomas and Greg Bottle decided to create MTS.net as a division that was completely focused on the needs of the Motor Industry and then allow Studio808 concentrate on its other ventures and core products.

The business brings together strategic consultancy, marketing management expertise and creative know-how under one brand along with the industry leading products and services that have been developed by Studio808.

• Email Marketing
• Website Design and Hosting
• Stocklist Database Systems
• eCommerce Websites
• Corporate Identity and Design
• Dealer Management Systems (standalone)
• Microsites

The team comprises strategists and marketing professionals complemented by creative designers, web developers and copywriters.

Also joining the team are industry professionals who have in the last 5 years have been at the leading edge of internet car retailing. They have led projects in private and Plc businesses to develop web operations and set up internet sales departments for both the retail and corporate sectors.

MTS.net’s outsourced marketing solutions have been designed for companies that don’t have an in-house team; lack the necessary skills internally; have staffing restrictions; or require temporary support for ad-hoc projects.

James is “looking forward to launching some of our new products including a dedicated parts and accessories website with eCommerce facility, a standalone stocklisting web facility for dealers wishing to expand their coverage or even to advertise non-franchise stock and our highly powerful email marketing facility.”

He added, “With this kind of expertise MTS.net will be able to provide an outsourced marketing department for companies that don’t have one, or extra support for those that do.”

As the name suggests Motor Trade Solutions won’t only be providing marketing services to the automotive industry. The company's slogan is Dedicated To Helping You Succeed and the belief is such that MTS.net can bring real benefits to all areas of the business. James has gathered a team of industry professionals who can help in a variety of areas on an outsourced basis.

“Our research has found that in light of recent economic events many businesses scaled down their staffing to such a point that they are now exposed or now lack the people with the necessary skills. We have industry experts who are available on a pay-as-you-go basis to assist in key areas such as Customer Relationship Management, FSA Compliance, Health & Safety, Marketing and many types of Training. Coupled with this we have the facility to provide services as extreme as contract valeting, video mystery shopping, pest control, office cleaning and market research. We are even about to launch an aftersales upsell programme that can add significant profits without any further investment or overhead. So as the list is beginning to grow we are now a one-stop-shop.”

For more information on Motor Trade Solutions by Studio808 please visit their website (motortradesolutions.net) or call the team on 0845 658 6880 or you can now use this form to contact us.