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The article today in AMOnline by Daniel Attwood further reinforces the evidence that we are find in the franchised dealer network today.

If you have not read the article yet it summarises a Europe wide survey of enquirers to motor dealerships for test drives via the manufacturer website. The article reports on the startling results where even the best brand could only produce a 57% response rate to a test drive request.

Normally we would greet this news with shock or surprise, but not anymore. The nature of our business means that team here at motortradesolutions.net are regularly in car, van and motorcycle dealerships across the UK for meetings, training, presentations etc. When we get together we all remark on how hard it is to get a member of staff to make eye contact, let alone say hello and attempt to give us any sort of greeting.

We also see the enquiries that our marketing produces and see the opportunities missed by poor sales process or even just the way that enquiry is handled.

Our business is all about generating enquiries for our clients whether this be through a website we have built and designed for them or to compliment their existing activity through email marketing or social media networking. The job of 'selling' the car is the responsibility of the dealership and we cannot influence that. Until now...

Having recognised that there is a need to see this process all the way through, motortradesolutions.net now have developed a suite of innovative packages that can help dealers ensure that they are maximising every enquiry that they get. This can be in the form of on site sales training and performance coaching right through to Customer Relationship Management (CRM) electronic back-up systems and industry leading mystery shopping (video, telephone and email).

One-on-one performance coaching for both sales people and management is very powerful and because it is tailored to the needs of the individual it has brought rapid results without the need for off-site training facilities or hotel expenses.

Motor Trade Solutions have a range of options that can be tailored to your needs and budget, meaning that we can provide expertise in marketing to provide enquiries right through to managing those leads and making the sale. For an initial discussion to find out more and see if we can help please call us on 0845 658 6880 or email us here>>>

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The article in AM Online can be be seen here>>>