studio808.co.uk adds value to your email marketing campaign.

The page your visitors see first when they click on an ad link or email promotion is crucial to the success of that ad or promotion. Studio808 make landing pages work for you.

Whether you're sending a promotional e-mail or an e-newsletter, the main goal is to get subscribers to take action on your Website. These actions might include registering for an event, making a purchase or requesting additional information. Therefore, your Web site is an important extension of your e-mail marketing program.

A properly designed landing page can greatly increase your conversion rates and maximize the performance of your e-mail messages with outstanding results.

An example of the work that Studio808 has provided is with the Barretts Motor Group in Kent. Our motortradesolutions.net division worked with their Barretts Honda branch in Canterbury. The full story can be seen here, but briefly they used an emailer to great effect by directing prospective customers to a registration screen that provided a secret code by our autoresponders. This was then easily followed-up for appointment making by the sales team.

This gave the General Manager of Barretts Honda a measurable response to his campaign and was able to plan his staffing for the event accordingly. The results of this event can be seen here.

In contrast the landing page can be used for vehicle launches or customer events. This was used to great effect by East Kent Audi (Inchcape Automotive Group) in 2006 for the launch of the all-new Audi Q7 and later the new Audi TT Coupe. At the time the email database was quite small so we came up with a campaign that used a combination of direct mail and email newsletter to direct invitations to prospective buyers and owners. The direct mail piece had a unique web address for a registration screen (which also captured the email address for future marketing). The email had a hyperlink to the registration screen. Final invitations were sent out following registration. By gathering this information the management of East Kent Audi knew how many guests that they could expect and knew exactly how many guests they had to cater for in terms of refreshments, food etc. It also gave them a cleansed database of email addresses for follow-up activity.

Email marketing can be used to great effect for all kinds of uses and best of all it is measurable. A landing page can be run alongside an existing webprovider. Studio808 can manage the entire project or work with your existing team to produce a campaign that works for you.

Call us now on 0845 2303 808 for an initial discussion on how we can help you get more from your advertising budget.