Fear is the thing that kills business, it kills it dead!OK, it's official, we are in a recession....this injects fear and panic, only heightened by market loss, layoffs, government bailouts and media hype. Let's face it, we are only human after all; everything affects us personally and emotionally, all leading to fear.
FEAR IS NON PRODUCTIVE! FEAR KILLS A BUSINESS!Recession is not all doom and gloom; it's a golden time of opportunity. In stable times good opportunities only come along occasionally, GREAT opportunities are near impossible. It's during times like we have now that we can spot things that lead to greatest returns. Businesses, and customers, do not stop making decisions—they’re just more discerning during volatile economic climates. But make no mistake, if you choose to stop vying for the customer attention, the world will move ahead without you.
Your rivals are retreating right now, so what are you going to do about it?To quote Sun Tzu:
"When weak, feign strength…Attack him [your enemy] where he is unprepared, appear where you are not expected."Customers have the whole world at their finger tips, the World Wide Web.Customer spending is related to confidence, not fear. Companies that will be in the strongest position in the future will be the ones using imaginative and creative ways of catching their potential customers attention and giving them the confidence that "
this is the right time to buy".
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Labels: credit crunch, fear, recession, Sun Tzu
