studio808.co.uk adds value to your email marketing campaign.

The page your visitors see first when they click on an ad link or email promotion is crucial to the success of that ad or promotion. Studio808 make landing pages work for you.

Whether you're sending a promotional e-mail or an e-newsletter, the main goal is to get subscribers to take action on your Website. These actions might include registering for an event, making a purchase or requesting additional information. Therefore, your Web site is an important extension of your e-mail marketing program.

A properly designed landing page can greatly increase your conversion rates and maximize the performance of your e-mail messages with outstanding results.

An example of the work that Studio808 has provided is with the Barretts Motor Group in Kent. Our motortradesolutions.net division worked with their Barretts Honda branch in Canterbury. The full story can be seen here, but briefly they used an emailer to great effect by directing prospective customers to a registration screen that provided a secret code by our autoresponders. This was then easily followed-up for appointment making by the sales team.

This gave the General Manager of Barretts Honda a measurable response to his campaign and was able to plan his staffing for the event accordingly. The results of this event can be seen here.

In contrast the landing page can be used for vehicle launches or customer events. This was used to great effect by East Kent Audi (Inchcape Automotive Group) in 2006 for the launch of the all-new Audi Q7 and later the new Audi TT Coupe. At the time the email database was quite small so we came up with a campaign that used a combination of direct mail and email newsletter to direct invitations to prospective buyers and owners. The direct mail piece had a unique web address for a registration screen (which also captured the email address for future marketing). The email had a hyperlink to the registration screen. Final invitations were sent out following registration. By gathering this information the management of East Kent Audi knew how many guests that they could expect and knew exactly how many guests they had to cater for in terms of refreshments, food etc. It also gave them a cleansed database of email addresses for follow-up activity.

Email marketing can be used to great effect for all kinds of uses and best of all it is measurable. A landing page can be run alongside an existing webprovider. Studio808 can manage the entire project or work with your existing team to produce a campaign that works for you.

Call us now on 0845 2303 808 for an initial discussion on how we can help you get more from your advertising budget.

Well, last week we saw Macworld and CES with, what I had hoped, lots of new tech and goodies for the gadget freak in me, but in reality I found the keynote for Apple almost dull without Steve Jobs delivery and a real lack of anything that was going to get me exciting for what after all was the end of an era, the last Macworld. On the other hand at CES, Palm's keynote, delivered by former Apple man Jon Rubinstein, had me glued to my Mac's screen hanging on his every word as if he had me in some sort of trance and this was first time I'd seen a true "smart phone". Jon Rubinstein has definitely got what it takes to turn Palm around, and by the looks of it he's also got "the" product to do it with. I was quite blown away with how the Palm Pre OS works and what it could do for me - make my life simple. The whole concept behind the way it brings all your information together, working in synergy, looks like it has been well thought out, and to be honest, it's about time mobile phone makers started thinking out side the box and started creating and delivering what we actually need to communicate and access our information. By the looks of it, Palm have grasped this concept better that the rest and produced an easy to use interface that's fun and does what you need it to do, and that is communicate and sync with everything. I'm looking forward to some real world hands on to see if it lives up to the job - I hope it does.

[Read full post here >]

DOXA - Official Timekeeper of the TISO Trans Greenland Expedition.

DOXA was pround to serve as the Official Timekeeper for the TISO Trans Greenland Expedition this past summer. July 16th saw the completion of this arduous journeyAlex Hibbert (21) and George Bullard (19) of Great Britain completed a 1374 mile expedition across Greenland in the Tiso Trans Greenland Expedition. JuneThis is the longest, fully unsupported polar expedition in history. And DOXA is extremely proud to have been a part of it.

Read full story at the DOXA Blog >

"The Blazing Donkey has received a recognition award from Top Table, an online restaurant booking site. The award has been received after the Blazing Donkey continually received exceptional feedback from customers who booked through the site to use the restaurant. Click on the image above and read the feedback for yourself."

Read more at the Blazing Donkey Blog >

First BMW roadster to feature a Retractable Hard-Top roof, three six-cylinder engines offered along with Double Clutch Transmission.

The latest in BMW’s long and successful roadster family has been revealed. The all-new BMW Z4 will go on sale in May 2009 and features a host of innovations never before showcased during BMW’s 75 years of roadster heritage.

Read full story at VinesBMW.co.uk >

Laura of Specialist Cars Ltd sent us this message yesterday after the their email campaign was sent out on the 18th December:

"Hi James,
Thank you very much for the great work on the campaign, we are all very pleased with the artowrk and the email campaign has been a great success already.
I have received 20 odd email replies requesting prices on particular cars, the phones have been ringing and customers are walking in with the print off of the email already!

Have a good weekend.

Regards,
Laura
Group Marketing & CRM Manager
Specialist Cars Ltd"

Feed back like this is so important to us. It lets us know how effective the campaign was and helps drive us forward so we can deliver tools that work for our clients.

Read more on studio808 news blog >

The studio808 team completed the Inchcape Audi VIP website which went live yesterday. We have had positive feed back from the dealerships receiving enquiries due to the direct mail VIP letters, which is a very positive start to the campaign, with emailers and SMS due in January.

Read on studio808 news blog >

Fear is the thing that kills business, it kills it dead!
OK, it's official, we are in a recession....this injects fear and panic, only heightened by market loss, layoffs, government bailouts and media hype. Let's face it, we are only human after all; everything affects us personally and emotionally, all leading to fear.

FEAR IS NON PRODUCTIVE! FEAR KILLS A BUSINESS!

Recession is not all doom and gloom; it's a golden time of opportunity. In stable times good opportunities only come along occasionally, GREAT opportunities are near impossible. It's during times like we have now that we can spot things that lead to greatest returns. Businesses, and customers, do not stop making decisions—they’re just more discerning during volatile economic climates. But make no mistake, if you choose to stop vying for the customer attention, the world will move ahead without you.

Your rivals are retreating right now, so what are you going to do about it?

To quote Sun Tzu:

"When weak, feign strength…Attack him [your enemy] where he is unprepared, appear where you are not expected."

Customers have the whole world at their finger tips, the World Wide Web.
Customer spending is related to confidence, not fear. Companies that will be in the strongest position in the future will be the ones using imaginative and creative ways of catching their potential customers attention and giving them the confidence that "this is the right time to buy".
Read on studio808 news....

As quickly as the new limited edition DOXA TUSA SUB arrived, it sold out!!!

The DOXA TUSA SUB was a 30th Anniversary SUB 1000T limited edition developed with TUSA, a leading force in the development of dive equipment that has enjoyed a rich history of innovation.

It was launched with an emailer newsletter and was available for purchases direct form the DOXA website.

Read on studio808 news blog >