studio808 news

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2010-04-09T10:33:00.001+01:00

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Social Media Management

2010-03-19T09:25:00.000Z

UK Car Industry News
British Motor Industry
Social Media
Motor Trade Solutions
Social Media Management

Today the TimesOnline website reported today on the £2.6Billion of investment that is coming to the UK car industry.

"The re-emergence of the British motor industry is shifting up a gear, with £2.6 billion worth of investment flowing into the UK, safeguarding or creating thousands of jobs.

Nissan is to start mass-production of electric vehicles in Sunderland; Ford plants in Dagenham, Southampton and Bridgend will build the next generation of cleaner diesel and petrol engines for its cars around the world; and the Formula One team McLaren is to build supercars in Woking to rival Ferrari and Lamborghini in the retail market..."

To read more of this great news please follow this link to the article>>>>

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Social Media is becoming an ever increasing source of enquiry and customer retention for the UK Motor Industry. Motor Trade Solutions can help you develop your social media presence and marketing opportunities. Interested? Read more here>>>

You can contact Motor Trade Solutions for an initial chat on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808.

British Motor Industry

2010-03-18T16:22:00.000Z

Government backs Ford green engine plan
Eco Friendly cars
Eco Cars
Motor Trader Website
Eco Friendly Ford
Low co2 cars
Ford ECOnetic
Motor Dealer Website

The re-emergence of the British motor industry shifted up a gear today after the Government said that it would financially back a £1.5 billion investment by Ford in producing cleaner engines in the UK.
The American motor company said that it was injecting the money into four sites in the UK to develop low-carbon vehicles.
The Government, which wants the UK to be a global hub of green motoring development, said that it would back the programme with £360 million of loan guarantees.
The news follows government grants to Nissan to build electric cars in the UK and a £270 million loan guarantee for Vauxhall to invest in greener cars at its Ellesmere Port factory.
To read the rest of this article by Robert Lea, Industrial Editor from Times Online please follow this link>>>

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Learn more about motor trader website design and motor dealer websites from Motor Trade Solutions on our dedicated page>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808

Facebook and Twitter Management

2010-03-11T15:46:00.001Z

Facebook and Twitter Management
Facebook and Twitter Marketing
Social Networking Service
Automotive Social Networking
Social Media Virtual Assistant
Motor Trade Social Media

motortradesolutions.net specialises in social advertising, social marketing and social website management for UK Motor Industry. Social advertising and networking is growing fast and is a very cost effective marketing strategy. Creating a Facebook page or Twitter account is the first step to starting a social network that can benefit your business needs.

A Facebook page is a great way of getting a product or entity published to thousands of potential clients and is a great way to gain conquest business. This gives you the opportunity of reaching hundreds if not thousands of new clientele which will increase with proper management.

Let motortradesolutions.net do the job for you while you reap the benefits and focus on running your business. We have various packages and forms of car dealer marketing that can provide powerful social networking support that will benefit your business. motortradesolutions.net specialises in auto dealer social media and we are able to accommodate and provide marketing for any motor trader website.

Interested? For more details of what we provide please visit the Motor Trade Solutions dedicated Car Dealer Social Media page featuring Blogger, YouTube, Facebook and Twitter here>>> Or call us on 0845 658 6880

You can view our Twitter backgrounds by following this link>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808

Email Marketing Campaign

2010-03-10T13:38:00.004Z

Email Marketing Campaign
Barretts Honda New & Used Secret Event
Honda Sales Event
Honda Jazz 0% Finance
Honda Civic 0% Finance
Honda CR-V 0% Finance
Used Honda Cars

Barretts Honda - part of the Barretts Kent Motor Group with dealerships in Canterbury and Ashford have commissioned motortradesolutions.net again to run the email campaign alongside their New and Used Honda Event being held from 11th - 14th March 2010.

Working alongside the management and marketing team for the Barretts Group, motortradesolutions.net provided the following services:

Email Design and Production
Broadcasting of over 10,000 emails
Social Media Networking Management and Promotion
Production of Landing Page and Registration Form
Autoresponder to all recipients
Customer Contact Data returned 'live' to Barretts Honda

Following the campaign Motor Trade Solutions will provide email data statistics allowing the management of Barretts Honda to measure effectiveness which will show the subject matter that was most popular and the path the customer followed. The data provided will include open rate, bounced (poor data), unopened and forwarded emails.

This just a small part of the marketing services and motor trade social media management that motortradesolutions.net are involved with. To see more of our work or to find out more visit these pages:

Motor Trade Marketing Services>>>

Email Client Examples>>>

Social Media Management and Integration for the Motor Industry>>>

Twitter background Motor Trade examples>>>

Motor Trade Website Examples>>>

You can contact Motor Trade Solutions for an initial chat on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808.

eCommerce Online Parts Shop

2010-03-09T14:28:00.002Z

Do you Profit from Parts Sales?
Online Parts and Accessories Shop
Obsolete Parts Stock
Parts Turnover Bonus
Car Parts and Accessories Market
eCommerce Online Parts Shop

Today MotorTrader.com reported on the announcement from the Lookers Group that its "Parts Arm helps Lookers double profits in 2009".

The article reports that the Independent Parts Division saw a 34% increase in pre-tax profit to £11.2m. Whilst this is a fantastic result it highlights again that whilst there is a lot of focus on vehicle sales, the entrepreneurial motor dealer owner or dealership manager can still realise strong profits by looking at all aspects of their business.

At a dealership level there is still massive opportunity to be exploited in the sale of parts and genuine accessories, but even in today's purpose built showcase dealerships the parts department is often hidden away out the back or display space is very limited. It is even difficult to get the vehicle sales teams enthused about selling accessories.

The shame of it is that the Car Parts and Accessories Market is huge and the main dealers are (for the most part) missing out. Particularly when it comes to achieving parts volume bonuses and targets.

Which is why at motortradesolutions.net we have developed the Online Dealer Parts and Accessories shop.

The online Parts and Accessories shop is set up by motortradesolutions.net to meet with manufacturer corporate identity standards and completely web based allowing you to market your stock. You can also highlight special offers and push obsolete parts stock.

The package includes:

Full e-Commerce automation and we even help you set up your merchant account.
motortradesolutions.net provide full training on how to content manage (CMS) your website.
Individual products are Google indexed and so are searchable on the search engines.

All you have to do is post the items (or arrange collection) as they get sold and paid for. View more details about the Motor Trade Solutions Online Parts and Accessory Shop here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

If you would like to read the full article from MotorTrader.com please click here>>>

New York Auto Show 2010

2010-03-08T22:17:00.002Z

World Car of the Year Awards Announcement
Mercedes Benz E Class
Volkswagen Polo
Toyota Prius
New York Auto Show 2010

More important than the Oscars, the 3 finalists for World Car of the Year Award has been announced. From a list of 30 cars around the world, the WCOTY committee has created a shortlist of three vehicles – the Mercedes Benz E Class, Toyota Prius and Volkswagen Polo.

The awards ceremony will take place on the 1st April in time for the opening of the 2010 New York Auto Show.

In addition to the announcement of the last three cars vying for the World Car of the Year Award, the other finalists from different categories, including one for performance vehicle and another for design, were also announced.

The Green finalists include the aforementioned Toyota Prius, the Honda Insight and the Volkswagen`s BlueMotion diesel range.

The Audi R8 V10, the Porsche 911 GT3 and the Ferrari California will compete for the performance vehicle category while the Citroen C3 Picasso, the Kia Soul and the Chevrolet Camaro are finalists for the design category.

View the Motor Trade Solutions dealer website portfolio here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808
0845 658 6880 info@motortradesolutions.net

Sales Enquiry Management

2010-03-08T14:54:00.001Z

Salesforce Lead Management
Internet Enquiry Management
Customer Relationship Management
Sales Enquiry Management
Lead Management
Dealer Sales Development
Test Drive Request
Internet Sales Training
Email Marketing
Social Media Networking
Sales Training
Performance Coaching

The article today in AMOnline by Daniel Attwood further reinforces the evidence that we are find in the franchised dealer network today.

If you have not read the article yet it summarises a Europe wide survey of enquirers to motor dealerships for test drives via the manufacturer website. The article reports on the startling results where even the best brand could only produce a 57% response rate to a test drive request.

Normally we would greet this news with shock or surprise, but not anymore. The nature of our business means that team here at motortradesolutions.net are regularly in car, van and motorcycle dealerships across the UK for meetings, training, presentations etc. When we get together we all remark on how hard it is to get a member of staff to make eye contact, let alone say hello and attempt to give us any sort of greeting.

We also see the enquiries that our marketing produces and see the opportunities missed by poor sales process or even just the way that enquiry is handled.

Our business is all about generating enquiries for our clients whether this be through a website we have built and designed for them or to compliment their existing activity through email marketing or social media networking. The job of 'selling' the car is the responsibility of the dealership and we cannot influence that. Until now...

Having recognised that there is a need to see this process all the way through, motortradesolutions.net now have developed a suite of innovative packages that can help dealers ensure that they are maximising every enquiry that they get. This can be in the form of on site sales training and performance coaching right through to Customer Relationship Management (CRM) electronic back-up systems and industry leading mystery shopping (video, telephone and email).

One-on-one performance coaching for both sales people and management is very powerful and because it is tailored to the needs of the individual it has brought rapid results without the need for off-site training facilities or hotel expenses.

Motor Trade Solutions have a range of options that can be tailored to your needs and budget, meaning that we can provide expertise in marketing to provide enquiries right through to managing those leads and making the sale. For an initial discussion to find out more and see if we can help please call us on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808

The article in AM Online can be be seen here>>>

Motor Trade Website Design

2010-03-07T09:43:00.003Z

Motor Dealer Website Design
Motor Trade Website Design
Social Networking for the Motor Trade
Motor Vehicle Website
Internet Car Showroom
Car Dealer Website Design Service
Used Car Websites
Websites for Franchised Motor Dealers
Used Car Locator
Online Marketing for Auto Trade
Motor Trader Website

Why use Motor Trade Solutions?
What happens next?
What sort of websites do we do?

Why use Motor Trade Solutions?
You are in safe hands when entrusting your online vehicle marketing to us. Which means that you can relax and focus your time and attention on other areas of your business.

From the point of your initial enquiry right through the website build and on to ongoing support you deal with the Directors of this business. You are not deferred to sales people, account managers or call centres.

First and foremost we are motor trade people who understand your needs and talk your language. Technical language and jargon is out - you will not be “blinded by science”

Our unique proposition means that we can communicate your desires with our specialist designers, programmers, SEO Specialists etc and deliver the result that you were looking for.

The combined expertise and experience of our team also extends to motor industry marketing. This means that the design of any work undertaken is with full search engine optimisation targeting the markets that you want to attack and also with a view to ease of use and functionality in the web design. This also means that (if you wish) we can support any motor dealer web development with full marketing support including email marketing, 3rd party advertising banners, social media the list goes on...

The 808 Stocklisting Database is fully Google indexed and optimised. It can send feeds to 3rd party advertisers such as the Auto Trader Website, Motors.co.uk, Fish4Cars, eBay Motors and more seamlessly.

What’s more the 808 Stocklisting Database can accept and manipulate feeds from your own dealer management system (such as Kerridge ADP, Dragon2000, Gemini etc) as well as from the motor manufacturers themselves which removes the need for double-keying of stock data to power more than one website and is fully automated.

As part of the Studio808 Group we are specialist motor trade dealer web designers who can cater for any size of automotive industry business from small independents and franchised car dealers to mutlti-franchise motor dealer groups, Plc Operations and the Motor Manufacturers themselves whilst meeting corporate identity standards.

What happens next?

Initial Consultation
Design Process
Ongoing Marketing Support

Initial Consultation: Our approach is very simple. You are not put through to a sales team you deal direct with one of the directors of motortradesolutions.net

We listen to your needs and based upon our discussions we will arrange to meet to fully understand what you are after and share any suggestions or ideas that we have to make your online marketing truly effective.

Our costs and ongoing costs (where applicable) are simple and straightforward. They allow you to plan budgets because they are a fixed menu pricing system. At every stage you will know what you are going to be spending upfront with no hidden fees or surprise invoices. If you agree to go ahead with us then we detail everything we have agreed in writing as well.

Design Process: Once given the go ahead we go to the planning stage and agree with you the design, look and feel for your website. Logos and corporate identity and images are added and checked. Text and original copy isprovided or we can do this for you.

Once you are happy with the look of the site we move on to the build and integrating stock feeds, enquiry forms, offers pages, news pages etc

Ongoing Support and Marketing: Once you have your new website up and running we don’t just walk away and leave you to it. From a support point of view we are contactable on a local-rate telephone number or by email.

From a marketing point of view we keep in regular contact and help you with your online marketing activity and any updates you want made to the site to keep it fresh and optimised. Technology changes too, so we help by keeping your website up to date and as an ongoing client we add any new updates or improvements to our systems for you.

What sort of websites do we do?
As automotive industry suppliers our portfolio of motor industry websites and motor trade marketing activity is always changing, but here is a selection of our work so far and projects in progress:

Independent Motor Dealer Websites
Franchised Car dealer Websites
Motorhome and Caravan Websites
Websites for Motorcycle and Motorbike Dealerships
Vehicle Importer Website
Used Car Locator Sites
Van and Commercial Vehicle Websites
Stock Promotion Websites
Used Car Websites
Car Supermarket Websites
Franchise Car Official Website
Scooter and Moped Websites
Independent Car Sales Websites
Prestige Dealer Websites
Breakdown Service, Rescue and Recovery Company Websites
Online Parts and Accessory Shops eCommerce

This is a very brief overview of the service that we at motortradesolutions.net provide for more information and to experience the difference please give us a call on our local rate number 0845 658 6880, visit the website or use the enquiry form to receive more details.

So to summarise we feel that we are best placed to look after your online marketing needs because:

You are dealing with motor industry experts who talk your language.
The people you deal with own and run the business.
We have a massive wealth of expertise.
Our range of products do not require extra manpower to operate.
Our technology is industry leading.
With our personal service we keep on supporting you long after the website is built.

Let Social Networking Websites work for your business.

2009-11-18T09:13:00.004Z

Many businesses are moving into the unknown territory of putting their business or brand on social networking websites such as Facebook or Twitter.

At Studio808 we believe that this is going to be the biggest change to business marketing since we were given the internet to play with...

And like those early days of the web there's a way of doing it well, and many more ways to do it badly that could damage your business or brand.

Our research and experience with current clients reveals that you have got to keep your social networking page up to date with relevant and interesting information. In other words you can't take your eye off it. This unfortunately is not something that businesses large or small are very good at - how many websites have you seen that show out of date offers, or items that were sold ages ago?

Like most things there's huge enthusiasm at first, which then wanes and then it gets left or forgotten about. With companies running leaner than ever there's always something far more more important and urgent to do. In other words far less people to pick up the pieces.

Another common error we have seen (luckily not with our clients) is not restricting the access of staff who can post messages or photographs. Be careful with your public image. Your customers do not need to see photographs of the antics of your sales team last Saturday night, or to see the comments of a disgruntled member of staff!

So if you're a business thinking of delving into the world of social networking websites then please give us a call or make contact using our email form.

Done properly the social networking revolution can not only bring a new edge to your communication with your customers, but also build your brand and customer loyalty.

The design team Studio808.co.uk can even produce customised backgrounds or an Avatar for your logo at a low cost. This gives your page real brand identity that is consistent with your business.

The team at Studio808.co.uk are available on 0845 2303 808 or visit our website to learn more about us.

And you can follow us on Twitter too: studio808ltd

Database cleansing made easy, (and cheaply)

2009-10-19T10:01:00.005+01:00

Don't let your database get you down, help is at hand and it costs a lot less than you think...

We take several enquiries here at studio808.co.uk from businesses that want to embark on email marketing or some other form of targeted prospecting activity.

They've heard about the success it can bring if done properly and they like the fact that it is less expensive than direct mail campaigns.

Though the problem they face after they make the enquiry is usually one of these two scenarios:

They don’t have email addresses for their existing client base (or enough to make it worthwhile).
They do not have confidence in the accuracy of information in their database – and unfortunately they are usually right.

The good news is that at studio808 we have developed systems that mean we can help our clients to not only to cleanse their database, but also introduce systems that collect relevant email data for future marketing activities too.

So this is a message to all those out there who feel that they have a hopeless cause because they have one or both of the problems we have listed above. And so never enquire or enjoy the benefits that using something like email marketing can bring.

And lastly let me dispel another myth for you. We are often told (with great confidence) that email is only used by young people, because they are the only ones who use computers on a regular basis. Interestingly we are usually told this by the ones with the poorest database management, and suddenly they are experts on their customer profile?

53% of iphone users are over 35
The fastest growth of Facebook users are 45 and over
20% of Twitter users are 55+

Pre-judge your client base at your peril. The internet is not the domain of geeks or kids. You’ll be amazed at how many people of all ages judge your business by your online activity. Your potential dream client may be passing you by because your website gives the wrong impression of your business. And because web traffic is anonymous you’ll never know.

Don’t let your shabby database stop you. Help is at hand. Give us a call; we have cost-effective methods that can quickly and inexpensively straighten your database out and gain those all important email addresses. Best of all it usually generates some sales leads in the process so any investment you do make is often covered by the sales you gain.

We all know that it’s cheaper to keep the customers we’ve got than go out and win new business. No matter how messy your database is there’s business to be done in there with people who have dealt with you before so let Studio808 help you uncover it.

Visit the Studio808 website or call us on 0845 230 3808 to find out more and let us take the problem away.

Harveys of Ramsgate website built by Studio808.co.uk

2009-10-14T19:39:00.010+01:00

Harveys of Ramsgate website designed by Studio808.co.uk

An exciting new opening on Ramsgate's Royal Harbour, Harveys Fish Market, Oyster Bar & Restaurant occupies a lavishly refurbished town pub that has been given a new image and a massive refit by its new owners. Within 50 feet of the harbour wall, Harveys is also the first dedicated seafood restaurant on the country's only 'royal' harbour.

Harveys of Ramsgate is part of the Kent Inns of Distinction Group with which Studio808 has developed the online presence. KentInns.com are a collection of stylish character properties located throughout Kent, which are owned and operated by the husband of wife team of Richard & Sherry Martin. In July 2009 the company was ranked among UK’s top 150 restaurant groups by “Restaurant” magazine.

These include:

The Dog Inn at Wingham - Egon Ronay listed restaurant with rooms
The Blazing Donkey Country Hotel & Restaurant - Kent's most popular wedding venue
The Ivyhouse at Tonbridge - Dining Room & Bar

All of which (as you'll see from the links) are also supported by websites, online marketing and imagery by Studio808.

Studio808.co.uk work closely with their clients to develop websites that fit with your brand image and compliment existing corporate identity. Our approach is an ongoing process of continuing improvement to increase your online visibility and move with your business through seasonal activities. The build and design of the website is only the beginning, our team of in-house sales and marketing specialists are on hand to help make your website a source of business and enquiry giving you a return on your investment rather than just a fancy brochure.

If you think this approach would suit you and your business then please call Studio808 for an initial chat to 0845 230 3808 (local rate) to see how we can help you.

More success for motortradesolutions.net

2009-10-13T15:15:00.003+01:00

Trick or Treat Campaign for Used Honda isn't so scary.

Barretts Honda continue to have success with email marketing from motortradesolutions.net

The management of Barretts Honda in Canterbury, Kent asked motortradesolutions.net (MTS.net) to come up with a campaign that would beef-up used car turnover in October 2009. The incentive was a 3 year breakdown warranty instead of the usual 12 months.

The design team eventually came up with the 'Trick or Treat' campaign as Halloween was fast approaching and produced graphic design for both the emailer and the direct mail postcard.

The click-through page was the used Honda section of the Barretts Group website. The MTS.net stocklisting system was adapted and a special page produced to just show used Honda stock. This allowed visitors to learn about other products supplied by the Barretts Motor Group.

At time of writing the campaign is still ongoing and the direct mail piece has not yet gone out, but we are pleased to report that after the first weekend 3 used Honda cars have been sold as a direct result of this initiative.

Best of all the 3 cars have been to conquest customers that were contacted from an email list that the management of Barretts Honda had purchased separately, bringing new customers into the company.

If you would like the team at motortradesolutions.net to help you with your email marketing then please call us on 0845 658 6880 or use our enquiry form.

The team at motortradesolutions.net are dedicated to helping you succeed. The costs are low compared to press and print advertising and you can react quickly. So start to make a real impact on your business and give us a try today.

Studio808 News Release

2009-07-16T22:08:00.005+01:00

A new strategic marketing company has been created for the UK Motor Industry called motortradesolutions.net (MTS.net) which is part of the Studio808 Group of Companies. MTS.net will provide outsourced marketing support car dealerships, motor manufacturers as well as motorcycle dealers, van and truck suppliers and to new and growing businesses in this sector.

The company has been set up as the result of the increasing Motor Industry business that Studio808 had been attracting. James Thomas and Greg Bottle decided to create MTS.net as a division that was completely focused on the needs of the Motor Industry and then allow Studio808 concentrate on its other ventures and core products.

The business brings together strategic consultancy, marketing management expertise and creative know-how under one brand along with the industry leading products and services that have been developed by Studio808.

The team comprises strategists and marketing professionals complemented by creative designers, web developers and copywriters.

Also joining the team are industry professionals who have in the last 5 years have been at the leading edge of internet car retailing. They have led projects in private and Plc businesses to develop web operations and set up internet sales departments for both the retail and corporate sectors.

MTS.net’s outsourced marketing solutions have been designed for companies that don’t have an in-house team; lack the necessary skills internally; have staffing restrictions; or require temporary support for ad-hoc projects.

James is “looking forward to launching some of our new products including a dedicated parts and accessories website with eCommerce facility, a standalone stocklisting web facility for dealers wishing to expand their coverage or even to advertise non-franchise stock and our highly powerful email marketing facility.”

He added, “With this kind of expertise MTS.net will be able to provide an outsourced marketing department for companies that don’t have one, or extra support for those that do.”

As the name suggests Motor Trade Solutions won’t only be providing marketing services to the automotive industry. The company's slogan is Dedicated To Helping You Succeed and the belief is such that MTS.net can bring real benefits to all areas of the business. James has gathered a team of industry professionals who can help in a variety of areas on an outsourced basis.

“Our research has found that in light of recent economic events many businesses scaled down their staffing to such a point that they are now exposed or now lack the people with the necessary skills. We have industry experts who are available on a pay-as-you-go basis to assist in key areas such as Customer Relationship Management, FSA Compliance, Health & Safety, Marketing and many types of Training. Coupled with this we have the facility to provide services as extreme as contract valeting, video mystery shopping, pest control, office cleaning and market research. We are even about to launch an aftersales upsell programme that can add significant profits without any further investment or overhead. So as the list is beginning to grow we are now a one-stop-shop.”

For more information on Motor Trade Solutions by Studio808 please visit their website (motortradesolutions.net) or call the team on 0845 658 6880 or you can now use this form to contact us.

TUSA SUB Sells out in Record Time!

2008-12-22T20:44:00.004Z

As quickly as the new limited edition DOXA TUSA SUB arrived, it sold out!!!

The DOXA TUSA SUB was a 30th Anniversary SUB 1000T limited edition developed with TUSA, a leading force in the development of dive equipment that has enjoyed a rich history of innovation.

It was launched with an emailer newsletter and was available for purchases direct form the DOXA website.

We will help you achieve a Prosperous 2009

2008-12-22T13:55:00.002Z

Related post: Credit crunch, what credit crunch!

Credit crunch, what credit crunch!

2008-12-21T21:07:00.007Z

Fear is the thing that kills business, it kills it dead!
OK, it's official, we are in a recession....this injects fear and panic, only heightened by market loss, layoffs, government bailouts and media hype. Let's face it, we are only human after all; everything affects us personally and emotionally, all leading to fear.

FEAR IS NON PRODUCTIVE! FEAR KILLS A BUSINESS!

Recession is not all doom and gloom; it's a golden time of opportunity. In stable times good opportunities only come along occasionally, GREAT opportunities are near impossible. It's during times like we have now that we can spot things that lead to greatest returns. Businesses, and customers, do not stop making decisions—they’re just more discerning during volatile economic climates. But make no mistake, if you choose to stop vying for the customer attention, the world will move ahead without you.

Your rivals are retreating right now, so what are you going to do about it?

To quote Sun Tzu:

"When weak, feign strength…Attack him [your enemy] where he is unprepared, appear where you are not expected."

Customers have the whole world at their finger tips, the World Wide Web.

Customer spending is related to confidence, not fear. Companies that will be in the strongest position in the future will be the ones using imaginative and creative ways of catching their potential customers attention and giving them the confidence that "this is the right time to buy".

Related post: Specialist Cars BMW EMail Campaign Great Success >

Inchcape Audi VIP Campaign

2008-12-20T14:28:00.005Z

The studio808 team completed the Inchcape Audi VIP website which went live yesterday. We have had positive feed back from the dealerships receiving enquiries due to the direct mail VIP letters, which is a very positive start to the campaign, with emailers and SMS due in January.

DOXA and Project AWARE project

2008-12-20T12:17:00.008Z

The Project AWARE DOXA SUB, a very special dive watch.

studio808 is proud to help DOXA promote the very special DOXA SUB 1000T Project AWARE. The DOXA SUB 1000T Project AWARE has been a collaboration between Project Aware and DOXA to produce limited series release of 92 dive watches.

For more information about the project Click Here >

Specialist Cars BMW EMail Campaign Great Success

2008-12-20T11:06:00.003Z

Laura of Specialist Cars Ltd sent us this message yesterday after the their email campaign was sent out on the 18th December:

"Hi James,
Thank you very much for the great work on the campaign, we are all very pleased with the artowrk and the email campaign has been a great success already.
I have received 20 odd email replies requesting prices on particular cars, the phones have been ringing and customers are walking in with the print off of the email already!

Have a good weekend.

Regards,
Laura
Group Marketing & CRM Manager
Specialist Cars Ltd"

Feed back like this is so important to us. It lets us know how effective the campaign was and helps drive us forward so we can deliver tools that work for our clients.

studio808 acquires a new client, Specialist Cars BMW

2008-12-18T21:20:00.003Z

Specialist Cars, a BMW group of three dealerships, came to studio808 for our email marketing solutions and design skills. click here to view emailer.

New Inchcape Audi site launching in New Year

2008-12-18T19:56:00.005Z

studio808 has had a very busy time this December developing new web solutions for our many clients, one of which is the new Inchcape Audi hub web site which will be launched early in the New Year. Phase one of the new Inchcape Audi site launched in January will be the central hub for their 10 Audi dealerships across the UK with New and Used Audi listing along with Audi model information, finance, news and micro sites for each of the 10 dealerships.

The hub website will go along side the Inchcape Used Audi website as sales tools to make buy a Used Audi and New Audi cars easier .

Watch this space for the sites launch.

Blog News

2008-10-01T18:37:00.006+01:00

Welcome to the new studio808 news blog.

We have updated our client portfolio and freshened up our website, which was long over due. You can check it out here:

We have also added a news blog, something we have been meaning to do for quite a while, which we will updating regularly.