UK Car Industry News
British Motor Industry
Social Media
Motor Trade Solutions
Social Media Management






Today the TimesOnline website reported today on the £2.6Billion of investment that is coming to the UK car industry.

"The re-emergence of the British motor industry is shifting up a gear, with £2.6 billion worth of investment flowing into the UK, safeguarding or creating thousands of jobs.

Nissan is to start mass-production of electric vehicles in Sunderland; Ford plants in Dagenham, Southampton and Bridgend will build the next generation of cleaner diesel and petrol engines for its cars around the world; and the Formula One team McLaren is to build supercars in Woking to rival Ferrari and Lamborghini in the retail market..."

To read more of this great news please follow this link to the article>>>>

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Social Media is becoming an ever increasing source of enquiry and customer retention for the UK Motor Industry. Motor Trade Solutions can help you develop your social media presence and marketing opportunities. Interested? Read more here>>>

You can contact Motor Trade Solutions for an initial chat on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808.

Government backs Ford green engine plan
Eco Friendly cars
Eco Cars
Motor Trader Website
Eco Friendly Ford
Low co2 cars
Ford ECOnetic
Motor Dealer Website





The re-emergence of the British motor industry shifted up a gear today after the Government said that it would financially back a £1.5 billion investment by Ford in producing cleaner engines in the UK.
The American motor company said that it was injecting the money into four sites in the UK to develop low-carbon vehicles.
The Government, which wants the UK to be a global hub of green motoring development, said that it would back the programme with £360 million of loan guarantees.
The news follows government grants to Nissan to build electric cars in the UK and a £270 million loan guarantee for Vauxhall to invest in greener cars at its Ellesmere Port factory.
To read the rest of this article by Robert Lea, Industrial Editor from Times Online please follow this link>>>

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Learn more about motor trader website design and motor dealer websites from Motor Trade Solutions on our dedicated page>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808

Facebook and Twitter Management
Facebook and Twitter Marketing
Social Networking Service
Automotive Social Networking
Social Media Virtual Assistant
Motor Trade Social Media

motortradesolutions.net specialises in social advertising, social marketing and social website management for UK Motor Industry. Social advertising and networking is growing fast and is a very cost effective marketing strategy. Creating a Facebook page or Twitter account is the first step to starting a social network that can benefit your business needs.

A Facebook page is a great way of getting a product or entity published to thousands of potential clients and is a great way to gain conquest business. This gives you the opportunity of reaching hundreds if not thousands of new clientele which will increase with proper management.

Let motortradesolutions.net do the job for you while you reap the benefits and focus on running your business. We have various packages and forms of car dealer marketing that can provide powerful social networking support that will benefit your business. motortradesolutions.net specialises in auto dealer social media and we are able to accommodate and provide marketing for any motor trader website.

Interested? For more details of what we provide please visit the Motor Trade Solutions dedicated Car Dealer Social Media page featuring Blogger, YouTube, Facebook and Twitter here>>> Or call us on 0845 658 6880

You can view our Twitter backgrounds by following this link>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808

Email Marketing Campaign
Barretts Honda New & Used Secret Event
Honda Sales Event
Honda Jazz 0% Finance
Honda Civic 0% Finance
Honda CR-V 0% Finance
Used Honda Cars

Barretts Honda - part of the Barretts Kent Motor Group with dealerships in Canterbury and Ashford have commissioned motortradesolutions.net again to run the email campaign alongside their New and Used Honda Event being held from 11th - 14th March 2010.




Working alongside the management and marketing team for the Barretts Group, motortradesolutions.net provided the following services:

• Email Design and Production
• Broadcasting of over 10,000 emails
• Social Media Networking Management and Promotion
  
• Production of Landing Page and Registration Form
• Autoresponder to all recipients
• Customer Contact Data returned 'live' to Barretts Honda
  

Following the campaign Motor Trade Solutions will provide email data statistics allowing the management of Barretts Honda to measure effectiveness which will show the subject matter that was most popular and the path the customer followed. The data provided will include open rate, bounced (poor data), unopened and forwarded emails.

This just a small part of the marketing services and motor trade social media management that motortradesolutions.net are involved with. To see more of our work or to find out more visit these pages:

Motor Trade Marketing Services>>>

Email Client Examples>>>

Social Media Management and Integration for the Motor Industry>>>

Twitter background Motor Trade examples>>>

Motor Trade Website Examples>>>

You can contact Motor Trade Solutions for an initial chat on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808.

Do you Profit from Parts Sales?
Online Parts and Accessories Shop
Obsolete Parts Stock
Parts Turnover Bonus
Car Parts and Accessories Market
eCommerce Online Parts Shop

Today MotorTrader.com reported on the announcement from the Lookers Group that its "Parts Arm helps Lookers double profits in 2009".

The article reports that the Independent Parts Division saw a 34% increase in pre-tax profit to £11.2m. Whilst this is a fantastic result it highlights again that whilst there is a lot of focus on vehicle sales, the entrepreneurial motor dealer owner or dealership manager can still realise strong profits by looking at all aspects of their business.




At a dealership level there is still massive opportunity to be exploited in the sale of parts and genuine accessories, but even in today's purpose built showcase dealerships the parts department is often hidden away out the back or display space is very limited. It is even difficult to get the vehicle sales teams enthused about selling accessories.

The shame of it is that the Car Parts and Accessories Market is huge and the main dealers are (for the most part) missing out. Particularly when it comes to achieving parts volume bonuses and targets.

Which is why at motortradesolutions.net we have developed the Online Dealer Parts and Accessories shop.

The online Parts and Accessories shop is set up by motortradesolutions.net to meet with manufacturer corporate identity standards and completely web based allowing you to market your stock. You can also highlight special offers and push obsolete parts stock.

The package includes:

• Full e-Commerce automation and we even help you set up your merchant account.
• motortradesolutions.net provide full training on how to content manage (CMS) your website.
• Individual products are Google indexed and so are searchable on the search engines.

All you have to do is post the items (or arrange collection) as they get sold and paid for. View more details about the Motor Trade Solutions Online Parts and Accessory Shop here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

If you would like to read the full article from MotorTrader.com please click here>>>

World Car of the Year Awards Announcement
Mercedes Benz E Class
Volkswagen Polo
Toyota Prius
New York Auto Show 2010

More important than the Oscars, the 3 finalists for World Car of the Year Award has been announced. From a list of 30 cars around the world, the WCOTY committee has created a shortlist of three vehicles – the Mercedes Benz E Class, Toyota Prius and Volkswagen Polo.

The awards ceremony will take place on the 1st April in time for the opening of the 2010 New York Auto Show.

In addition to the announcement of the last three cars vying for the World Car of the Year Award, the other finalists from different categories, including one for performance vehicle and another for design, were also announced.

The Green finalists include the aforementioned Toyota Prius, the Honda Insight and the Volkswagen`s BlueMotion diesel range.

The Audi R8 V10, the Porsche 911 GT3 and the Ferrari California will compete for the performance vehicle category while the Citroen C3 Picasso, the Kia Soul and the Chevrolet Camaro are finalists for the design category.

View the Motor Trade Solutions dealer website portfolio here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808
0845 658 6880 info@motortradesolutions.net

Salesforce Lead Management
Internet Enquiry Management
Customer Relationship Management
Sales Enquiry Management
Lead Management
Dealer Sales Development
Test Drive Request
Internet Sales Training
Email Marketing
Social Media Networking
Sales Training
Performance Coaching

The article today in AMOnline by Daniel Attwood further reinforces the evidence that we are find in the franchised dealer network today.

If you have not read the article yet it summarises a Europe wide survey of enquirers to motor dealerships for test drives via the manufacturer website. The article reports on the startling results where even the best brand could only produce a 57% response rate to a test drive request.

Normally we would greet this news with shock or surprise, but not anymore. The nature of our business means that team here at motortradesolutions.net are regularly in car, van and motorcycle dealerships across the UK for meetings, training, presentations etc. When we get together we all remark on how hard it is to get a member of staff to make eye contact, let alone say hello and attempt to give us any sort of greeting.

We also see the enquiries that our marketing produces and see the opportunities missed by poor sales process or even just the way that enquiry is handled.

Our business is all about generating enquiries for our clients whether this be through a website we have built and designed for them or to compliment their existing activity through email marketing or social media networking. The job of 'selling' the car is the responsibility of the dealership and we cannot influence that. Until now...

Having recognised that there is a need to see this process all the way through, motortradesolutions.net now have developed a suite of innovative packages that can help dealers ensure that they are maximising every enquiry that they get. This can be in the form of on site sales training and performance coaching right through to Customer Relationship Management (CRM) electronic back-up systems and industry leading mystery shopping (video, telephone and email).

One-on-one performance coaching for both sales people and management is very powerful and because it is tailored to the needs of the individual it has brought rapid results without the need for off-site training facilities or hotel expenses.

Motor Trade Solutions have a range of options that can be tailored to your needs and budget, meaning that we can provide expertise in marketing to provide enquiries right through to managing those leads and making the sale. For an initial discussion to find out more and see if we can help please call us on 0845 658 6880 or email us here>>>

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808

The article in AM Online can be be seen here>>>

Motor Dealer Website Design
Motor Trade Website Design
Social Networking for the Motor Trade
Motor Vehicle Website
Internet Car Showroom
Car Dealer Website Design Service
Used Car Websites
Websites for Franchised Motor Dealers
Used Car Locator
Online Marketing for Auto Trade
Motor Trader Website

1. Why use Motor Trade Solutions?
2. What happens next?
3. What sort of websites do we do?

Why use Motor Trade Solutions?
You are in safe hands when entrusting your online vehicle marketing to us. Which means that you can relax and focus your time and attention on other areas of your business.

From the point of your initial enquiry right through the website build and on to ongoing support you deal with the Directors of this business. You are not deferred to sales people, account managers or call centres.

First and foremost we are motor trade people who understand your needs and talk your language. Technical language and jargon is out - you will not be “blinded by science”

Our unique proposition means that we can communicate your desires with our specialist designers, programmers, SEO Specialists etc and deliver the result that you were looking for.

The combined expertise and experience of our team also extends to motor industry marketing. This means that the design of any work undertaken is with full search engine optimisation targeting the markets that you want to attack and also with a view to ease of use and functionality in the web design. This also means that (if you wish) we can support any motor dealer web development with full marketing support including email marketing, 3rd party advertising banners, social media the list goes on...

The 808 Stocklisting Database is fully Google indexed and optimised. It can send feeds to 3rd party advertisers such as the Auto Trader Website, Motors.co.uk, Fish4Cars, eBay Motors and more seamlessly.

What’s more the 808 Stocklisting Database can accept and manipulate feeds from your own dealer management system (such as Kerridge ADP, Dragon2000, Gemini etc) as well as from the motor manufacturers themselves which removes the need for double-keying of stock data to power more than one website and is fully automated.

As part of the Studio808 Group we are specialist motor trade dealer web designers who can cater for any size of automotive industry business from small independents and franchised car dealers to mutlti-franchise motor dealer groups, Plc Operations and the Motor Manufacturers themselves whilst meeting corporate identity standards.

What happens next?

• Initial Consultation
• Design Process
• Ongoing Marketing Support

Initial Consultation: Our approach is very simple. You are not put through to a sales team you deal direct with one of the directors of motortradesolutions.net

We listen to your needs and based upon our discussions we will arrange to meet to fully understand what you are after and share any suggestions or ideas that we have to make your online marketing truly effective.

Our costs and ongoing costs (where applicable) are simple and straightforward. They allow you to plan budgets because they are a fixed menu pricing system. At every stage you will know what you are going to be spending upfront with no hidden fees or surprise invoices. If you agree to go ahead with us then we detail everything we have agreed in writing as well.

Design Process: Once given the go ahead we go to the planning stage and agree with you the design, look and feel for your website. Logos and corporate identity and images are added and checked. Text and original copy isprovided or we can do this for you.

Once you are happy with the look of the site we move on to the build and integrating stock feeds, enquiry forms, offers pages, news pages etc

Ongoing Support and Marketing: Once you have your new website up and running we don’t just walk away and leave you to it. From a support point of view we are contactable on a local-rate telephone number or by email.

From a marketing point of view we keep in regular contact and help you with your online marketing activity and any updates you want made to the site to keep it fresh and optimised. Technology changes too, so we help by keeping your website up to date and as an ongoing client we add any new updates or improvements to our systems for you.

What sort of websites do we do?
As automotive industry suppliers our portfolio of motor industry websites and motor trade marketing activity is always changing, but here is a selection of our work so far and projects in progress:

• Independent Motor Dealer Websites
• Franchised Car dealer Websites
• Motorhome and Caravan Websites
• Websites for Motorcycle and Motorbike Dealerships
• Vehicle Importer Website
• Used Car Locator Sites
• Van and Commercial Vehicle Websites
• Stock Promotion Websites
• Used Car Websites
• Car Supermarket Websites
• Franchise Car Official Website
• Scooter and Moped Websites
• Independent Car Sales Websites
• Prestige Dealer Websites
• Breakdown Service, Rescue and Recovery Company Websites
• Online Parts and Accessory Shops eCommerce

This is a very brief overview of the service that we at motortradesolutions.net provide for more information and to experience the difference please give us a call on our local rate number 0845 658 6880, visit the website or use the enquiry form to receive more details.

So to summarise we feel that we are best placed to look after your online marketing needs because:

• You are dealing with motor industry experts who talk your language.
• The people you deal with own and run the business.
• We have a massive wealth of expertise.
• Our range of products do not require extra manpower to operate.
• Our technology is industry leading.
• With our personal service we keep on supporting you long after the website is built.

To keep in touch with new products or developments at motortradesolutions.net you can subscribe to our news blog, become a fan on Facebook or even follow us on Twitter (MTS808).

motortradesolutions.net is a part of Studio808
Twitter: studio808ltd