Don't let your database get you down, help is at hand and it costs a lot less than you think...

We take several enquiries here at studio808.co.uk from businesses that want to embark on email marketing or some other form of targeted prospecting activity.

They've heard about the success it can bring if done properly and they like the fact that it is less expensive than direct mail campaigns.

Though the problem they face after they make the enquiry is usually one of these two scenarios:

1. They don’t have email addresses for their existing client base (or enough to make it worthwhile).
2. They do not have confidence in the accuracy of information in their database – and unfortunately they are usually right.

The good news is that at studio808 we have developed systems that mean we can help our clients to not only to cleanse their database, but also introduce systems that collect relevant email data for future marketing activities too.

So this is a message to all those out there who feel that they have a hopeless cause because they have one or both of the problems we have listed above. And so never enquire or enjoy the benefits that using something like email marketing can bring.

And lastly let me dispel another myth for you. We are often told (with great confidence) that email is only used by young people, because they are the only ones who use computers on a regular basis. Interestingly we are usually told this by the ones with the poorest database management, and suddenly they are experts on their customer profile?

53% of iphone users are over 35
The fastest growth of Facebook users are 45 and over
20% of Twitter users are 55+

Pre-judge your client base at your peril. The internet is not the domain of geeks or kids. You’ll be amazed at how many people of all ages judge your business by your online activity. Your potential dream client may be passing you by because your website gives the wrong impression of your business. And because web traffic is anonymous you’ll never know.

Don’t let your shabby database stop you. Help is at hand. Give us a call; we have cost-effective methods that can quickly and inexpensively straighten your database out and gain those all important email addresses. Best of all it usually generates some sales leads in the process so any investment you do make is often covered by the sales you gain.

We all know that it’s cheaper to keep the customers we’ve got than go out and win new business. No matter how messy your database is there’s business to be done in there with people who have dealt with you before so let Studio808 help you uncover it.

Visit the Studio808 website or call us on 0845 230 3808 to find out more and let us take the problem away.

Harveys of Ramsgate website designed by Studio808.co.uk

An exciting new opening on Ramsgate's Royal Harbour, Harveys Fish Market, Oyster Bar & Restaurant occupies a lavishly refurbished town pub that has been given a new image and a massive refit by its new owners. Within 50 feet of the harbour wall, Harveys is also the first dedicated seafood restaurant on the country's only 'royal' harbour.

Harveys of Ramsgate is part of the Kent Inns of Distinction Group with which Studio808 has developed the online presence. KentInns.com are a collection of stylish character properties located throughout Kent, which are owned and operated by the husband of wife team of Richard & Sherry Martin. In July 2009 the company was ranked among UK’s top 150 restaurant groups by “Restaurant” magazine.

These include:

• The Dog Inn at Wingham - Egon Ronay listed restaurant with rooms 
• The Blazing Donkey Country Hotel & Restaurant - Kent's most popular wedding venue
• The Ivyhouse at Tonbridge  - Dining Room & Bar

All of which (as you'll see from the links) are also supported by websites, online marketing and imagery by Studio808.

Studio808.co.uk work closely with their clients to develop websites that fit with your brand image and compliment existing corporate identity. Our approach is an ongoing process of continuing improvement to increase your online visibility and move with your business through seasonal activities. The build and design of the website is only the beginning, our team of in-house sales and marketing specialists are on hand to help make your website a source of business and enquiry giving you a return on your investment rather than just a fancy brochure.

If you think this approach would suit you and your business then please call Studio808 for an initial chat to 0845 230 3808 (local rate) to see how we can help you.

Trick or Treat Campaign for Used Honda isn't so scary.

Barretts Honda continue to have success with email marketing from motortradesolutions.net

The management of Barretts Honda in Canterbury, Kent asked motortradesolutions.net (MTS.net) to come up with a campaign that would beef-up used car turnover in October 2009. The incentive was a 3 year breakdown warranty instead of the usual 12 months.

The design team eventually came up with the 'Trick or Treat' campaign as Halloween was fast approaching and produced graphic design for both the emailer and the direct mail postcard.

The click-through page was the used Honda section of the Barretts Group website. The MTS.net stocklisting system was adapted and a special page produced to just show used Honda stock. This allowed visitors to learn about other products supplied by the Barretts Motor Group.

At time of writing the campaign is still ongoing and the direct mail piece has not yet gone out, but we are pleased to report that after the first weekend 3 used Honda cars have been sold as a direct result of this initiative.

Best of all the 3 cars have been to conquest customers that were contacted from an email list that the management of Barretts Honda had purchased separately, bringing new customers into the company.

If you would like the team at motortradesolutions.net to help you with your email marketing then please call us on 0845 658 6880 or use our enquiry form.

The team at motortradesolutions.net are dedicated to helping you succeed. The costs are low compared to press and print advertising and you can react quickly. So start to make a real impact on your business and give us a try today.