Don't let your database get you down, help is at hand and it costs a lot less than you think...

We take several enquiries here at studio808.co.uk from businesses that want to embark on email marketing or some other form of targeted prospecting activity.

They've heard about the success it can bring if done properly and they like the fact that it is less expensive than direct mail campaigns.

Though the problem they face after they make the enquiry is usually one of these two scenarios:

1. They don’t have email addresses for their existing client base (or enough to make it worthwhile).
2. They do not have confidence in the accuracy of information in their database – and unfortunately they are usually right.

The good news is that at studio808 we have developed systems that mean we can help our clients to not only to cleanse their database, but also introduce systems that collect relevant email data for future marketing activities too.

So this is a message to all those out there who feel that they have a hopeless cause because they have one or both of the problems we have listed above. And so never enquire or enjoy the benefits that using something like email marketing can bring.

And lastly let me dispel another myth for you. We are often told (with great confidence) that email is only used by young people, because they are the only ones who use computers on a regular basis. Interestingly we are usually told this by the ones with the poorest database management, and suddenly they are experts on their customer profile?

53% of iphone users are over 35
The fastest growth of Facebook users are 45 and over
20% of Twitter users are 55+

Pre-judge your client base at your peril. The internet is not the domain of geeks or kids. You’ll be amazed at how many people of all ages judge your business by your online activity. Your potential dream client may be passing you by because your website gives the wrong impression of your business. And because web traffic is anonymous you’ll never know.

Don’t let your shabby database stop you. Help is at hand. Give us a call; we have cost-effective methods that can quickly and inexpensively straighten your database out and gain those all important email addresses. Best of all it usually generates some sales leads in the process so any investment you do make is often covered by the sales you gain.

We all know that it’s cheaper to keep the customers we’ve got than go out and win new business. No matter how messy your database is there’s business to be done in there with people who have dealt with you before so let Studio808 help you uncover it.

Visit the Studio808 website or call us on 0845 230 3808 to find out more and let us take the problem away.