As quickly as the new limited edition DOXA TUSA SUB arrived, it sold out!!!

The DOXA TUSA SUB was a 30th Anniversary SUB 1000T limited edition developed with TUSA, a leading force in the development of dive equipment that has enjoyed a rich history of innovation.

It was launched with an emailer newsletter and was available for purchases direct form the DOXA website.

Related post: Credit crunch, what credit crunch!

Fear is the thing that kills business, it kills it dead!
OK, it's official, we are in a recession....this injects fear and panic, only heightened by market loss, layoffs, government bailouts and media hype. Let's face it, we are only human after all; everything affects us personally and emotionally, all leading to fear.

FEAR IS NON PRODUCTIVE! FEAR KILLS A BUSINESS!

Recession is not all doom and gloom; it's a golden time of opportunity. In stable times good opportunities only come along occasionally, GREAT opportunities are near impossible. It's during times like we have now that we can spot things that lead to greatest returns. Businesses, and customers, do not stop making decisions—they’re just more discerning during volatile economic climates. But make no mistake, if you choose to stop vying for the customer attention, the world will move ahead without you.

Your rivals are retreating right now, so what are you going to do about it?

To quote Sun Tzu:

"When weak, feign strength…Attack him [your enemy] where he is unprepared, appear where you are not expected."

Customers have the whole world at their finger tips, the World Wide Web.

Customer spending is related to confidence, not fear. Companies that will be in the strongest position in the future will be the ones using imaginative and creative ways of catching their potential customers attention and giving them the confidence that "this is the right time to buy".

Related post: Specialist Cars BMW EMail Campaign Great Success >

The studio808 team completed the Inchcape Audi VIP website which went live yesterday. We have had positive feed back from the dealerships receiving enquiries due to the direct mail VIP letters, which is a very positive start to the campaign, with emailers and SMS due in January.

The Project AWARE DOXA SUB, a very special dive watch.

studio808 is proud to help DOXA promote the very special DOXA SUB 1000T Project AWARE. The DOXA SUB 1000T Project AWARE has been a collaboration between Project Aware and DOXA to produce limited series release of 92 dive watches.

For more information about the project Click Here >

Laura of Specialist Cars Ltd sent us this message yesterday after the their email campaign was sent out on the 18th December:

"Hi James,
Thank you very much for the great work on the campaign, we are all very pleased with the artowrk and the email campaign has been a great success already.
I have received 20 odd email replies requesting prices on particular cars, the phones have been ringing and customers are walking in with the print off of the email already!

Have a good weekend.

Regards,
Laura
Group Marketing & CRM Manager
Specialist Cars Ltd"

Feed back like this is so important to us. It lets us know how effective the campaign was and helps drive us forward so we can deliver tools that work for our clients.

Specialist Cars, a BMW group of three dealerships, came to studio808 for our email marketing solutions and design skills. click here to view emailer.

studio808 has had a very busy time this December developing new web solutions for our many clients, one of which is the new Inchcape Audi hub web site which will be launched early in the New Year. Phase one of the new Inchcape Audi site launched in January will be the central hub for their 10 Audi dealerships across the UK with New and Used Audi listing along with Audi model information, finance, news and micro sites for each of the 10 dealerships.

The hub website will go along side the Inchcape Used Audi website as sales tools to make buy a Used Audi and New Audi cars easier .

Watch this space for the sites launch.